Martin Kowalsky
Web developer and designer
form USA

Finding: Many owners expressed concerns about the negative stereotypes and reputational risks associated with Airbnb, and do not want to be associated with it at all. Validation: Interviews revealed a strong preference for a platform that allows them to control the quality of their customers through a simple booking system.

Finding: Owners are eager to switch to direct bookings but find the setup process daunting and complex. Validation: Surveys indicate that a majority of owners want a simpler, more manageable solution for direct bookings.

Finding: Owners lack knowledge on how to market their properties to specific niches and attract the right customers. Validation: Conversations with leads reveal that many owners have not considered using Facebook groups or highlighting what makes their property unique. They need guidance on how to sell an experience.